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The Masters looks to ‘ace’ fan experience with IBM’s Watson

IBM has launched a new partnership aimed at bringing golf fans closer than ever to this year’s Masters tournament — even though no fans will be in attendance.

IBM is an official sponsor of golf’s most revered event and it is stepping up to fill the on-site fan void left by the coronavirus pandemic. The company’s Vice President of Sports and Entertainment Partnerships Noah Syken told FOX Business The Master’s will introduce a feature called MyGroup, which utilizes the company’s famed artificial intelligence technology, Watson.

The well-known Watson will allow golf patrons to create customized “feature groups” of the tournament’s more than 90 participating professional golfers. In addition, users can access video of every shot by those players throughout the tournament in near real-time through the Master’s App.

“It’s something golf fans have been looking to be able to do, and with AI technology we can customize and personalize the experience for fans watching,” Syken said.

IBM’s Watson will generate a hypothetical “excitement score” using its AI and machine learning capabilities to identify the 2020 Masters’ “must-see shots.” The technology will utilize nearly 20,000 individual video clips of players’ shots captured during last year’s tournament as a baseline.

“These excitement rankings models will be used this year to automatically determine which live shots, of similar situations in past videos, a viewer is presented to watch as highlights in their ‘My Group’ channel,” Syken added. Read from source….